Hayes Pullard #52 of the Jacksonville Jaguars Dante Fowler #56 raise their fists in protest during the singing of the national anthem before the game against the Baltimore Ravens (Photo by Maddie Meyer/Getty Images). Courtesy of Forbes.com
With the football season gone underway, the National Football League (NFL) have already experience some major problems within their ratings. According to Forbes.com, protests from the ever-growing racial justice movement: Black Lives Matter. Consequently, certain players are kneeling through the National Anthem. To further spread the word, the people have went to social media with the hashtag: #Blacklivesmatter has skyrocketed on Twitter. However, there are people who are trying to counteract the protests happening with the NFL with another hashtag: #BoycottNFL.
3 Things People Are Saying
Although the players are taking a stand for their beliefs. Their are a number of people that are insulted by the lack of respect towards the National Anthem. These people feel like the lack of the NFL's assertiveness to ban kneeling has become a part of the problem rather than the solution. It seems like the NFL estimated that the situation would fade away soon. However, the fact that President Obama has acknowledged and supported Collin Kaepernick (the first NFL protester during the preseason) helped gain traction to their cause.
Other people are commenting on how NFL is being "arrogant" for not acknowledging what is going on to their multi-millionaire corporation. According to Profootballweekly, it is stated that the NFL should be concerned if the problem persists but at the moment they are pointing at other factors like the match-ups or the slow start of the season big teams; the leading cause of the reduction of ratings.
Lastly, one of the top tweets was an article based off a survey. According to linkis.com, a recent poll have stated that Americans are turning off the NFL games for supporting the Black lives matter movement/protest. Unfortunately, it does involve around the race of the those that are taking the survey that impacts the survey's percentage outcome.
Value Proposition
In 1920, the APFC (Amercian Professional Football Conference). That was the beginning of the NFL. Ever since then, the NFL has become not only a brand of football, but it has become an American icon around the world. Making it the most profitable league within the United States. Upon doing so, the NFL has grown; by having more secure health provisions and safety regulations, the NFL stands to be a highly profitable organization. Furthermore, just last year one of the most powerful chiefs in the NFL made a huge jump into the 21st century by making a Youtube page, Instagram page, Facebook page, and Twitter page to respond to how people are viewing media now.
What I Would Do
If it were up to me, I would acknowledge the situation to keep my customers (viewers) at ease. Although, I do agree with freedom of speech and how the players are expressing it. Nevertheless, in a business standpoint, it is extremely scary when your employers are doing something that would affect my company. In a sense the NFL should have regulations towards their players because its affecting their business.
Football Twitter
Linkis.com
Forbes article
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