MARKETING IN THE NEWS! - How to Be Worth $2 million!

Bear Mattress founder: Scott Paladini. Taken from Forbes.com    (Credit: Elaine Pofeldt)

One of the main reasons why one would want to get off of their couch is money. But what if you didn't have to get off your couch and still made the big bucks? Scott Paladini, a college graduate from Colby College with a bachelor of Arts and Economics; is among one of the successful entrepreneurs within America. In fact, he has been such a success, that he created a $2-million business in a short period of a year! Oh, did I mention that he did it all by himself?

Growing up, Scott Paladini grew up very familiar with mattresses. Paladini's father, William, ran a chain of mattress stores by the name of Rockaway bedding in NJ. However, Scott took his knowledge of the industry and modernized for success in the market today. In 2014, Paladini was playing around with the idea of marketing beds on the internet. However, he needed to figure out how to make a bed that was light enough in order for them to be ship-able. Thus, the final product would be made from a polyurethane material that can be compressed and shipped inexpensively; its also known as memory foam.

By working by himself, Scott was able to keep his costs low. All the marketing consisted of all online sites. Additionally, with a killer return policy and adequate attention to his customers,\ (added a customer service call center on his website.), His business has sky-rocketed further than even his expectations!

Reading articles like this most definitely steams my ambition and drive with the notion that anything is possible if you work hard for it. I enjoy reading these articles. Where a person has an idea and turns it into something that can be successful within the market today. It is most definitely an inspiring story and one that I feel can be reached by normal people like me.

Article: Forbes Article
Website: Bear Mattress Website
Facebook: Bear Mattress' Facebook Page